The Launch party of BrandHabit in San Francisco
By Sophie Azouaou - © 2007 SophiSticate Interiors
Photos by John Han

On March 30  Brandhabit.com celebrated the launch of its new website with a sample sale and cocktail reception at the Minna Gallery  in San Francisco.

The event was  hosted by Carla Morton CEO and Founder of Brandhabit and managed by Cross Marketing,a well respected and established Marketing, PR and Design Company in San Francisco.

Sophie Azouaou, Carla Morton (Founder of Brandhabit), Claudia Ross (Owner of Cross Marketing)	Peggy Johnson and Carla Morton

Many designers were represented: Bryna Nicole, Lorinczi Jewelry, Goldenbleu, Laurie B, Kris Nations , Saffron Rare threads, She- Bible, Thornwood Designs, to name a few…

Bryna Hubby: Bryna Nicole

Lynn Mc Phe and Stacey Lorinza: Lorinza Jewelry	Priya Sarashava, Lauren Walovich: Saffron Rare Threads

Claudia Ross checking jewelry at Kris Nations Stand

Over one hundred people attended the well organized event.

Mark Calvano, Afsaneh Akhtari, Joel Gooodrich, Baya Murad, Elyse Adams

Claudia Ross with guests	Dennis Flynn and Afasaneh Akhtari

Barndhabit is like an online shopping directory. It helps shoppers track down their favorite designers and must have items. It also tells them where to find their designers locally.

It resembles a personal shopping service. In short, it is like shopping without the hassle. Thanks to Brandhabit, costumers can arrive at a store, knowing that they will be able to find what they are exactly looking for. Shoppers save time and energy. All the research and selection are done for them.

For designers and retailers, Brandhabit provides a platform from which to build awareness, connect with customers and generates sales. All in all, everyone from the shopper to the designer will benefit from this new service. It also keeps up to date with the trends.

Just one click and customers will not only know what is new for the upcoming season and what their favorite designers are up to, but it will keep them informed on emerging designers and designers “to watch for”. Brandhabit is more than a service-oriented website, it takes it one step further by being an editorial fashion voice. In the fast pace moving world we live in, and where time is of the essence, Brandhabit is going to be the only way to go for many shoppers.

Brandhabit is the key to smart and effective shopping! The event was a huge success, guests  enjoyed themselves, shopped all evening long and left  with armloads of  clothes, jewelry and new information

All designers present at the event donated to Raphael House, San Francisco oldest residential shelter, which has served more than 10,000 parents and children. Its mission is to help at-risk families achieve stable housing and financial independence, while strengthening family bonds. Raphael house combines casework, counseling and education to help parents establish goals for their family.

To know more about Raphael House: www.raphaelhouse.org

For more info on Brandhabit: www.brandhabit.com

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